White Paper
Activating the Inactive
Research on outdoor fitness
The increasingly sedentary nature of everyday life is creating communities with alarmingly low levels of physical activity. On a global scale, over 25% of all adults and over 80% of adolescents fail to meet even the minimum levels of recommended physical activity. The price is high and everyone is paying - both individually and as a society. The cost of inactivity-related diseases, dependency, and lost productivity are impacting on us all. Insufficient physical activity is a top 4 leading risk factor for global mortality.
White Paper
Activating the inactive
Three studies were conducted in Copenhagen, New York, and Metz.
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Research from Copenhagen
Research from New York
Research from Metz
