White Paper
Activating the Inactive
Research on Outdoor Fitness
The increasingly sedentary nature of everyday life is creating communities with alarmingly low levels of physical activity. Globally, over 25% of all adults and over 80% of adolescents fail to meet even the minimum levels of recommended physical activity. The price of inactivity is high and everyone is paying - both individually and as a society. The cost of inactivity-related diseases, dependency, and lost productivity are impacting us all. Insufficient physical activity is a top 4 leading risk factor for global mortality. So, how can we encourage the inactive to start moving more?
white paper
Activating the Inactive
Three studies were conducted in Copenhagen, New York, and Metz. Download the white papers below
Download White Papers
Research from Copenhagen
Research from New York
Research from Metz
